"Treating victims of the Chernobyl nuclear disaster in 1986, the Ukrainian scientist Elena Bodnar realized that her patients could have drastically reduced their radiation poisoning if they’d had immediate access to even a crude air filter. This fall she commercially introduced the Emergency Bra, whose cups can be separated and converted into face masks." — Alexa Vaughn
http://www.nytimes.com/2010/12/19/magazine/19Ideas.html?ref=todayspaper
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